Unlike Samsung, which is rumored to only skip a digit in branding this year’s Galaxy Note, ZTE leaped over a whole bunch of them and decided to confusingly follow up the Axon with an Axon 7 that doesn’t even measure 7 inches in screen diagonal.

But the number 7 is considered to bring good luck in both Chinese and many Western cultures, and ZTE wants its latest 5.5-inch flagship to conquer the world with an arguably gorgeous design, super-loud speakers, and overall, the best possible 2016 specifications.

This device manufacturer is certainly moving up the Android OEM ranks, so we couldn’t miss the introduction of the ZTE Axon 7 in Beijing today. We also got some one-on-one time with a US-bound pre-release prototype, and while the software was unfinished, the phone looked and behaved amazing.

The Quad HD AMOLED display on the ZTE Axon 7 already provides great viewing angles and deep color saturation, the Marshmallow-based UI feels very close to stock Android, and we can only imagine how smooth of a multitasker the 6GB RAM configuration will be.

Our preliminary unboxing reveals the Axon 7 will be offered free two-year “Passport” warranty stateside in addition to China, so in the unlikely case its robust screen shall crack, you’ll be able to replace it with no charge. Let’s not spoil all the surprises of Jaime Rivera’s first hands-on treatment of the premium 5.5-incher, though, and leave you to enjoy the exclusive Pocketnow clip.

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