No One Can Agree on How Well (or Not) the BlackBerry Z10 Is Selling

This time last year, it felt like everyone had made peace with BlackBerry failing, and seeing BB10 still so very far away, we were ready for it to be too little, too late. As 2012 started winding down, though, some glimmers of hope appeared, and as we approached the BB10 launch, it actually seemed like BlackBerry might just have a shot. Now that the Z10 is here, we should finally be able to tell whether or not all those expectations were correct, except that no one seems to have a solid grasp on its sales performance.

Some reports, like those from Pacific Crest, indicate that after an initial rush in nations where the Z10’s available, sales have seriously slumped, resulting in build-ups of inventory as stores are unable to move additional handsets.

On the other hand, you’ve got analyst firms like Jefferies & Company which report having traveled to a number of retailers stocking the Z10 and have found the sort of limited inventories or news of outright sell-outs that seem to indicate ongoing healthy consumer demand.

Until BlackBerry releases some official figures we may never know for sure, and markets like the US could still play a major role in the Z10’s success. Still, we’re anxious to get some hard numbers and finally know in what light to view BlackBerry’s recent attempt to reinvent itself.

Source: BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!