YU enjoys a strong homeland cache while retaining that outsider company feeling that a similar operation like OnePlus has. Well, one kicked the other out of India for a time, so yeah, an outsider YU isn’t. In fact, like the Honor brand is to Huawei, YU is actually a rebellious subsidiary of Micromax. And it’s set on using its revelry to ding the competition. All of the competition.
Subscribers to YU’s newsletter have gotten word that the company’s latest flagship, the Yutopia, will be available for purchase on December 7.
With a Snapdragon 810, Cyanogen OS and a variant with 4GB of RAM and a QHD display expected, Micromax is going for a cutthroat price tag and some cutthroat marketing.
On its website, — in addition to jabs against OnePlus — the iPhone gets a couple of attack-dog graphics shaming its battery life while the Galaxy S6 edge is criticized as a flagship that includes only 3GB of RAM.
If you’re still interested, you can still register to get YU’s supposed “real beast” of a phone right now at the YU source link.