As the main hardware-producing partner of customizable software supplier Cyanogen Inc., Yu Televentures rapidly rose to prominence in the low-cost Indian smartphone décor thanks to bang-for-bucktastic Yureka, Yuphoria, and Yunique models.
But now it’s time Micromax’s online-focused sub-brand got truly serious about its local market perspectives, directly targeting all the Android powerhouses you can think of with an ultra-high-end Yutopia.
Long teased as OnePlus 2’s worst nightmare, and initially scheduled to go official on December 7, the 5.2-incher predictably rocks an all-aluminum construction, packing Snapdragon 810 processing punch and four copious gigs of RAM.
The Yu Yutopia further features a sharp Quad HD (2,560 x 1,440) screen, massive 21MP dual-LED flash rear camera, 8MP selfie shooter, 3,000 mAh battery, 32GB expandable storage, and 4G LTE connectivity.
Clearly, the makers of this “beast” spared no expense in developing their first “true” flagship, as you also get fingerprint recognition, Quick Charge 2.0 technology, premium DTS Audio, and a couple of neat proprietary software tricks meant to improve the Android 5.1 Lollipop-based Cyanogen OS 12.1 user experience.
Remember how Yu cryptically teased there was “something else” planned for today’s announcement event? It turns out it’s not another phone, but rather a Google Now challenger called Around Yu, which aims to bring information and news you might be interested in just one tap away before you even know you need it.
Finally, the newly introduced “Assured Upgrade Programme” has you covered in case you want to switch to the Yutopia 2 next year, promising at least 40 percent buyback value. Speaking of, the first-gen Yutopia can be pre-ordered on Amazon.in for the equivalent of $375 (Rs 25,000), rolling out to early buyers on December 26.