‘Flagship-breaking’ Yu Yunicorn launches at $190 with 4GB RAM, 4,000 mAh battery
While it’s certainly (the good kind of) hard to choose an ultra-high-end Android phone from an established brand nowadays, after Samsung, LG and HTC all outdid themselves, it’s arguably even trickier to shop for so-called “affordable flagships” in crowded markets like China or India.
The latter just got more crazy-packed with sub-Rs. 15,000 powerhouses, as local startup Yu Televentures challenges Xiaomi, Lenovo, Asus, Motorola, OnePlus, Karbonn, Gionee, Huawei and even its own parent company Micromax by pricing the newly unveiled Yunicorn at an almost absurdly low 13,000 rupees.
That converts to a little over $190, and is good from today through the end of June for Flipkart flash sales. Obviously, the Yu Yunicorn doesn’t aim to replace the still fresh $375 or so Yutopia at the very top of the Android food chain, though a number of its specs amazingly manage to match or exceed those of the unapologetically costly rival spearheads.
There’s 4GB RAM in tow, as well as a colossal 4,000 mAh battery, purportedly good for 4 full days of moderate use between charges, and endowed with fast charging capabilities. Somehow, the winged stallion doesn’t look chunky, measuring around 8.5mm in profile, and it’s also entirely made of premium metal, with obligatory antenna bands on the back, chamfered edges, and three snazzy color options: Rush Silver, Graphite, and Rush Gold.
The physical home button conceals a zippy fingerprint scanner, whereas the 5.5-inch Full HD display, 13 and 5MP cameras and octa-core Helio P10 processor can probably be filed under respectable but short of mind-blowing features. The biggest disappointment is the pre-loaded near-stock Android 5.1 Lollipop, although Yu promises a swift 6.0 Marshmallow makeover. As soon as that happens, you’ll have trouble stopping the Yu Yunicorn from looking down upon its upper mid-range, super-low-cost foes in India.