We rounded-out last week hearing about an upcoming new YouTube app, one that would custom-tailor the experienced for some of the youngest video-watchers among us. This YouTube Kids app would give parents a safe place to expose children to the service’s video content, while also giving them strong controls over just what (and how much of it) kids could access. Today Google makes the app official, and while it’s largely what we were expecting, we also learn about a few additional details, including broader availability.
While that report from last week believed that YouTube Kids would debut as an Android exclusive, that’s not at all the case, and Google’s introducing it for both Android and iOS users. We also knew that parental controls would be a key part of the app, and today we get some more insight into just what that means: search controls will let parents limit viewing to pre-selected titles linked to the app’s home screen, or allow them to explore additional kid-approved content. And just as we heard before, timer controls will let parents set hard limits on how much time can be spent in the app.
Google calls this release only “the first step toward reimagining YouTube for families,” and while we’re not sure where that might lead next, it’s clearly something Google intends to do more with in the future.