Sony tries to explain the Xperia Z4’s name-change for international release

Back in April, Sony announced its latest flagship Android smartphone, the Xperia Z4. Only problem was, it only launched the phone in Japan. The rest of the world has been waiting patiently to learn what Sony had in store for it, as well, and yesterday Sony revealed what it had in mind, going official with the Xperia Z3+. This name-change had already been rumored, so while it wasn’t surprising to see the phone emerge as the Z3+, why would Sony go to the trouble of coming up with two names for the same phone in the first place? The company’s publicly commented on its decision, and it’s up to you to judge if it makes any sense.

According to Sony, “the main reason for the name difference here is down to Sony being such a dominant force in the Japanese market [where] consumers crave flagship devices with the latest features as soon as they can be delivered.

The company continued, “Xperia Z3 continues to perform well as our flagship device across the rest of the world. To address those customers that would like to have the very latest features and refinements, we have introduced Xperia Z3+ as a premium addition to our existing flagship Z3 series.

So, because Sony’s so very popular in Japan, the Z3 has already burned through the public’s attention, and Sony needed new branding to make the Z4 resonate with shoppers as a fresh smartphone option? But elsewhere, we haven’t had our fill of the Z3 just yet, so it’s somehow too soon to bump the numbering up to 4? And that’s despite there being the very same spec differences between these two phones in Japan as there are in other markets?

We’re not sure that’s entirely logical, but we’re not going to spend too much time getting bent out of shape about it; right now, we’re just happy to learn that the Z4 – whatever name it goes by – is coming to more smartphone users.

Source: The Inquirer
Via: Xperia Blog

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!