Xiaomi CEO Hugo Barra said that his company will be pushing more of its electronics to the US this year. While thought to be a quite seasoned player in China, it’s a six-year-old “lifestyle technology” upstart to the rest of the world, which is why Barra is on an introduction mission.
“We are looking forward to introducing our brand to US consumers,” Barra said to Bloomberg. “We’re going to do it in the same way that we’ve done it in other markets.
The company’s targeting the young crowd (as is Huawei’s competing sub-brand, Honor) through social media. India is the largest target at this point as the market has proved very useful to Xiaomi in helping it expand, even when analytics show its market share creeping down at home. Barra puts the blame on the supply chain and tags pre-registrations (not pre-orders, meaning no money went anywhere) as a good sign.
One big product that’s been previously teased will be launched in the US in October.