Can China’s most popular smartphone manufacturer mount a serious challenge to Samsung, Apple or even domestic arch-rival Huawei on a global scale in the foreseeable future? It may need to if it wants to continue to grow, as overall 2015 Xiaomi sales failed to meet expectations, and things aren’t looking up just yet.
Business isn’t down either, but mostly flat, with the recently launched Mi 5 flagship incapable of helping to break the 15 million barrier Xiaomi fell narrowly short of in the opening quarter of last year as well.
Then again, Xiaomi Mi 5 demand apparently keeps exceeding supply, so whenever a balance will be struck between the two, sales might finally pick up. The question is, if the relatively affordable Snapdragon 820 powerhouse doesn’t spread worldwide soon, can the OEM realistically target a higher 2016 total than the 2015 70 million?
Definitely not with 15 million units shipped per quarter, though generally, the first three months of any given year are the toughest for all gadget makers. It’s worth pointing out the super-low-cost Redmi 3 Pro didn’t hit stores in time to count towards the Q1 2016 tally, and there may also be a direct 4.3-inch iPhone SE contender and gargantuan Xiaomi Max in the pipeline capable of considerably boosting the company’s yearly evolution.
Nonetheless, a robust global push is essential for the Q2 surge of the January – March 14.8 million score practically posted exclusively in China.