In addition to a positive earnings picture and a major cross-brand deal, Xiaomi had good news to bring from India.
It coordinated with Guinness World Records to certify that it has launched the most retail outlets simultaneously yesterday with more than 500 Mi Stores taking part in the attempt. The ploy is part of Xiaomi’s larger strategy to expand its retail footprint by 5,000 stores during 2019 and hire more than 15,000 people in the country.
#MiStore is the ‘New Retail’ model for rural India that gives flagship store experience to our rural customers.
Our plan is to open 5000 Mi Stores by end of 2019 & generate 15,000+ jobs across India.
— Mi India (@XiaomiIndia) November 20, 2018