Xiaomi Mi Band HRX Edition: a celebrity endorsement is always worth something in India

The OnePlus 5 came into India’s fray during an ICC championship match against Pakistan with an ad featuring Bollywood star Amitabh Bachchan. Xiaomi is not above using a Japanese fictional character to promote the Redmi Note 4X.

And now, we’re talking about Xiaomi launching an endorsed product in India: the Mi Band HRX Edition. It’s a Mi Band 2 — 23-day battery life, IP67 splash resistance and OLED display all withstanding — but with the trademarks of renowned actor Hrithik Roshan, the son of filmmaker Rakesh and the winner of six Filmfares.

It’s had an introductory discount of a whole Rs. 500 to Rs. 1,299 ($20), so get it while it’s still even more cheap, we guess.

Discuss This Post

Read More

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.