Xiaomi managed to outrace Samsung on the Indian market and now it’s bringing the fight to South Korea. The Xiaomi Redmi Note 5 was part of the company’s winning line-up on the Indian market and now it was officially launched last week in Korea as well.
Priced at KRW200,000-300,000 ($190-285), the Redmi Note 5 will be available from local carriers SK Telecom and Korea Telecom (LG Uplus is not carrying it). With its six-inch screen, 12MP main camera, five-megapixel front-facer, and AI enhancements, the Redmi Note 5 is Xiaomi’s hope on an already saturated market. In South Korea 99% of the market is dominated by Samsung, Apple, and LG. Samsung is the leader with a 55% share, followed by Apple at 28.3% and LG Electronics at 15.7%.
However, Xiaomi has an aggressive pricing policy with lower margins for profit, at 5%, which is exactly what allows the Chinese smartphone maker to grow so fast and disrupt the status quo on markets it decides to conquer.