Windows 10 will fail to hit one billion devices in 2018

Microsoft is admitting this its hopes for getting Windows 10 onto a billion active devices by the middle of 2018 are dashed. Why? Because of Windows 10 Mobile.

ZDNet, which first reported on Microsoft’s revised track, asked Microsoft for more on its reasoning. The company responded that while booting up 350 million monthly active devices is a nice start within the first year or so, a lot of the strategy relied on its mobile ops.

“[…] due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal,” a Microsoft spokesperson said.

The expected consolidation of Microsoft’s Mobile Device Sales unit into its general Device Sales unit is considered to be a symptom of Windows mobile sales falling off a cliff.

Is it still too early to call CEO Satya Nadella’s change in strategy in mobile a failure? It was panned for targeting the same enterprise, budget-saving and loyal customers it seems to always have. Nadella made it as Redmond wrote off its Nokia acquisition last July. The goal was made at Build 2015 in April.

How much of a statement can Microsoft make with a heavily rumored Surface Phone? Can it attract customers to it and its partner manufacturers in delivering a proper mobile business platform? Can Windows 10 Mobile be a part of the Windows 10 juggernaut on desktop and convertible PCs?

One thing’s for sure — it’s not counting on it to do so by 2018.

Source: ZDNet
Via: MSPoweruser

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.