Microsoft’s smartphone platform finds itself on the cusp of a big transition right now. Two forces are about to lead the company’s mobile devices in a new direction: the arrival of the first mass-market phones shipping with Windows 10 Mobile, and the pending start to distribution of Windows 10 Mobile updates for existing Windows Phone hardware. As such, the era of Windows Phone 8.1 and its predecessors is soon to be over, and it won’t be long before we see Windows 10’s share of the market quickly overtake those forerunners. While that hasn’t happened just yet, the latest stats show that Windows 10 Mobile can’t wait for its moment to shine, and user interest is already picking up speed prior to wider platform availability.
The latest monthly data from AdDuplex reveals a healthy uptick in Windows 10 Mobile use. With the Lumia 950 and 950 XL just coming out, and those OTA updates waiting for next month, this info just represents users participating in the Windows Insider Preview. Even still, Windows 10 Mobile usage is up 1.3%, gaining on the 1.0% growth the platform saw the month prior. Right now, that means that roughly 7.0% of all Windows smartphone users are on Windows 10 Mobile.
That signals a lot of curious users looking to try out Microsoft’s next mobile OS, especially as more polished, closer to consumer-ready releases hit the test cycle.
Looking at stats on individual models, low- and mid-range devices continue to dominate in multiple international markets. While that’s not really surprising, we’ll be curious to see how the arrival of new flagship options in the form of the Lumia 950 and 950 XL end up shifting that balance in the future.