Facebook is leaving no stone unturned to turn WhatsApp into a business tool. The company is adding in-app shopping features in its messaging app. It will enable users to buy products directly from chats. The company says it will expand ways for people to check out available products and make purchases right from a chat. The new feature is claimed to help small businesses who have been most impacted in this time.

With WhatsApp shopping directly from chats, people will not have to wait on hold, get passed from person to person, or wonder if their messages were received. During the pandemic, WhatsApp has become a convenient resource whilst helping 175 million people every day message a WhatsApp Business account. 

Facebook says people prefer to message a business to get help and they’re more likely to make a purchase when they can do so. Hence, the new WhatsApp shopping directly from the chats feature will improve existing commerce and customer solutions. 

The details provided by Facebook on the WhatsApp blog are thin, but it has also released a promotional video that shows the new feature in action.

The video shows how transactions might go down. There is a user who messages a business, which can reply with a link to a product catalog. Following this, the shopper can add items to their cart and checkout from the app.

The messaging app has had a catalog feature in the past, but it was limited. Facebook has been making a big push to expand its shopping features across its suite of apps including WhatsApp and Instagram. Earlier this week, the company rolled out customer service chats for Instagram DMs with Messenger API.

It also recently launched Facebook Shops that allow businesses to create product catalogs, which can work across Facebook and Instagram.


I’ve been associated with the tech industry since 2014 when I built my first blog. I’ve worked with Digit, one of India’s largest tech publications. As of now, I’m working as a News Editor at Pocketnow, where I get paid to use and write about cutting-edge tech. You can reach out to me at [email protected]
You May Also Like
TikTok auto captions
TikTok gets auto captions – A feature Instagram is already busy replicating
Automatic captions on TikTok currently support English and Japanese only, but more languages will be added to the list in the coming months.
New Google Assistant features include finding a lost iPhone
To make online food orders even easier, Assistant can now help you complete your purchase in only a few steps.
google photos pocketnow
Google Photos might be testing ‘Filter’ button to make it easier to sort through your photo gallery
For reference, Google Photos already allows you to search with filters like selfies, videos, screenshots, motion photos, PhotoScan, and 360 photos, and more in the categories section.