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What is Sprint ID?

By Joe Levi October 8, 2010, 4:00 pm

What is "Sprint ID"? No, it's not a new identification scheme or even a single-sign on. It's not a virtual business card that you can easily send (or "Bump" to people you meet). It's not a replacement passport, driver's license, or even library card.

What is "Sprint ID"? It's the unfortunately named, commercialized version of HTC's "scenes". Imagine one of the two quick buttons next to your Android's app drawer being dedicated to swapping out your home screens, wallpaper, ringtones, and widgets for an entirely different set based on some "theme" or "activity". It sounds pretty cool, and full of potential.


You could have a "navigation" "ID" that had widgets, apps, and wallpaper that looks like it belongs on a road trip. All the relative apps and information are then organized into an "ID" relevant to your activity.

Now that Android's are getting so much internal storage (the G2 has 4GB, two of which is available for app storage), organizing all those apps becomes a challenge. But is "ID" really the way to go?

Unfortunately, Sprint is partnering up with a bunch of content providers to commercialize the "ID's", essentially putting advertisements all over your home screens. The partners are very convincing in their rhetoric that they'll be able to provide more information to you in a easier and organized format.

I'm not that convinced.

Sure, we need a way to organize our apps and widgets. But is a poorly named, Sprint-only solution that is heavily influenced by advertising partners the way to go? I don't think so.

Now, if Sprint were offering various pre-configured "scenes" or "themes" to better organize your apps and content based on their end-user's feedback I'd likely be touting "ID" as a cool new thing. But they're not. They're skipping the person that matters most (you) and forcing content from people that pad Sprint's bottom line.

I don't know, maybe I'm entirely off base with all this. Maybe this will turn out to be the next evolution of data on Android devices.

What do you think?


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