Wearables market led by FitBit and Xiaomi in third quarter

New numbers are showing off some tepid growth in the wearables market prior to the wide availability of Apple Watch Series 2 and the Samsung Gear S3. Even so, the companies behind those products gained some ground year-over-year but, as usual, fell well behind the typical fitness players.

According to IDC, 23 million devices were shipped in the quarter — a 3.1 percent improvement on last year. FitBit, Xiaomi and Garmin took the top three spots respectively for device shipments with market share growth ranging between 4 and 12.2 percent.

Infinite Loop, still running off the fumes of the original Apple Watch for most of the quarter before Series 2 came out, suffered a 71 percent decline in share to 1.1 million units. Even as main models were beginning to be sold, some other models were still held back.

Samsung rounds out the top five vendors with an even 1 million shipments — double from a year ago — and an annual share jump of almost 90 percent. The company rolled out its Gear Fit 2 fitness tracker and Gear IconX wireless earbuds during this timeframe.

Vendor 3Q16 Share 3Q16 Unit Shipments (millions) 3Q15 Unit Shipments (millions) Annual Shipment Growth
FitBit 23% 5.3 4.8 +12.5%
Xiaomi 16.5% 3.8 3.7 +2.7%
Garmin 5.7% 1.3 1.2 +8.3%
Apple 4.9% 1.1 3.9 -71.8%
Samsung 4.5% 1.0 0.5 +100%
Others 45.3% 10.4 8.3 +25.3%

Basic, health-tracking wearables accounted for 85 percent of the market. Garmin even led a smartwatch market share tracking report for the quarter. Android Wear manufacturers were not logged in the top positions and will not be for the foreseeable future.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.