The Verizon “Supercookie” crumbles as the carrier is fined for secrecy

Honesty is the best policy, but it didn’t appear on Verizon Wireless’s policy until a year ago. We’re talking about “Supercookies,” Unique Identifier Headers attached to traffic made through Verizon’s network used in order to serve ads from Verizon’s vendor network.

The FCC found that Big Red had implemented UIDHs as early as December 2012 and did not tell its customers until October 2014. Its privacy policy only started to cover UIDHs from March 2015. At least one of Verizon’s ad vendors used the UIDHs for replanting cookies on users that chose to deny that vendor’s cookies. UIDHs also affected enterprise, government and MVNO lines, not part of Verizon’s UIDH program.

Today, the commission handed Verizon a $1,350,000 fine and ordered it to make UIDH consent an opt-in choice for end users and remove UIDHs for the exempt groups.

In the end, this doesn’t mean the use of “Supercookie” has ended, it’s just that the program has been forced to work the way it was supposed to.

Source: FCC
Via: Android Central

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.