Apple makes it clear to app developers in its terms and conditions the following, emphasis ours:

Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information.

Carriers, though, like to run into any possible nook or cranny to tailor the experience on devices they carry and to self-promote wherever possible.

Courtesy of David Opdyke, we’re now seeing Verizon carrying out that maxim to the maximum and in violation of Apple’s rules with a push notification from the My Verizon app telling customers to upgrade to the Galaxy S9 through the app.

The irony is only heightened with the fact that this screenshot comes from an iPhone X.

From what it sounds like, Apple has not been enforcing the rules it set out and this seems like the superlative result of this lax attitude. While it isn’t clear if this notification was beacon- or location-triggered — direct marketing would be allowed to an extent in that case — other apps like AliExpress have done so seemingly without consequence.

Nick Kohrn, an iOS developer, has expressed his disdain about Apple nitpicking on small devs over trivial breaches while a carrier partner gets away with what could be argued as the ultimate middle finger to the face.

You May Also Like
TCL’s budget Alcatel 3X and Alcatel 1SE bring multi-camera hardware to the masses
Alcatel 1SE features a trio of cameras at the back, while the Alcatel 3X adds an extra macro camera and packs a more powerful MediaTek processor.
Several Apple products, gaming monitors and more, on sale today
We have many Apple deals which include the 27-inch iMac Pro with Retina 5K display, the MacBook Pro and more devices on sale
Google Pixel 4a, prakhar khanna
Pocketnow Daily: Google Pixel 4a Price: Apple, Hold my Beer? (video)
On today’s Pocketnow Daily, we talk about the possible price of the Google Pixel 4a, the standard amount of RAM in the Galaxy Note 20 series and more