Verizon’s go90 video app may soon offer free-to-consume data
The idea of being able to access certain online services without that data counting against your monthly wireless data allotment is a super-controversial one right now, with moves like T-Mobile’s BingeOn program bringing what’s known as zero-rated data to the public’s attention. Even as the FCC starts taking a closer look at the practice, more and more players are interested in getting involved themselves, and Verizon’s recently indicated that it’s looking into sponsored data might work on its own wireless network. But before any third parties get involved, Verizon might start this zero-rating action with one of its own services, as rumors point to a forthcoming premium version of its go90 streaming platform.
For those of you not familiar, go90 is a currently ad-supported service offering viewers streaming video, and it just picked up its first original series.
Supposedly, Verizon’s interested in launching a premium version of go90 early next year, and beyond giving users access to additional content, this new go90 option could stream to subscribers’ phones without consuming their data.
Admittedly, this is a bit different than some of the zero-rating schemes we’ve seen before, especially as it comes right from the carrier and would also be a for-pay premium service – so in a sense you’re still paying for that data, albeit in a different (and probably heavily discounted) way. Does that make it any less objectionable to users who still don’t feel quite right with how some data’s treated differently from other data? We’re curious to hear what you think.