UBS disputes Fast Company report of $1,000 iPhone 8

Fast Company reported back in February that the iPhone 8, chock full of goodies like a vibrant wraparound screen, below-the-screen fingerprint sensor and 3D facial scanning, will cost more than $1,000.

Well, count one bank against the publication: UBS analyst Steven Milunovich writes that the 64GB model will cost between $70 and $90 more than a standard 32GB iPhone 7s Plus. The end user premium would realistically chalk up to be $80 to $130 — meaning a final price between $850 and $900.

The investment note, obtained by CNBC, puts Apple in a more positive position with average sales prices on its iPhones maintaining above $690 through fiscal year 2018.

An $869 iPhone 8 in the US would give Apple a competitive upgrade wedge against the $840 Galaxy S8+ and would count for 45 percent of iPhone sales in the year. Why not more? It’s partially because of “a display size disadvantage” where the S8+ has the iPhone 8 beat, at least on paper.

We’re definitely not talking about a phone with 6GB of RAM costing better than a grand, here.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.