A recent report unveils that the average U.S. iPhone user has spent 36% more on apps in 2018 than the year before. The amount is up from $58 in 2017 to $79 last year, which represents a steady growing trend year over year. In 2015, the amount was $33, and it grew to $47 in 2016.

It’s not surprising that more than half of the amount spent by users was spent on games, $44. $8 went for entertainment, $5 were spent on music, $4.40 on social networking, and $3.90 on lifestyle apps. Interestingly, the biggest growth year over year is represented by the amounts spent on entertainment (82%) and lifestyle ($86) apps.

With iPhone sales steadily slowing down, Apple is focusing more and more on its services. Revenues are generated by the App Store and its subscriptions, Apple Music, Apple Pay, iCloud, App Store Search ads, AppleCare and more. According to Apple CEO Tim Cook, the company will launch new services this year, which will also add to the revenue streams.

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