Two million Spotify free users blocked ads from playing

Spotify has more than 86 million free users who are supposed to listen to advertisements in between choice listening. But the company has revealed in its IPO filing that about 2 million users have been avoiding ads by pirating Premium service.

Reuters, which was first to spot the disclosure, reports that pirates are using modified applications or accounts to achieve Premium status. A typical individual Premium account costs $9.99 per month.

Spotify notes that pirates have a lower conversion ratio than other free users and add onto their licensing costs, which increase per listen.

The Swedish firm aims to be directly listed onto the New York Stock Exchange on April 3.

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.