“The Chinese market is ever-changing,” said Avril Wu, an analyst.
If you see the breadth of what an eCommerce store offers for smartphones from companies with names ranging from Lovme and Onefive, you’d be pulling your hair out, too. But it seems that, at least for now, we have some of the biggest names in China making bigger steps than its “established” competition.
Research firm TrendForce expects OPPO and vivo — both owned by BBK Electronics — will ship a combined 144 million phones to market this year, up more than 40 percent from the previous year and assumed to beat the world’s number two Android OEM, Huawei, by 25 million units. That company supposedly scaled back annual growth targets in the past week after lackluster P9 sales. ASUS isn’t doing too bad, either, heading up to 21.5 million unit moves or a 34 percent yearly improvement.
Analysts say that smartphone upstart LeEco will end up tripling its annual numbers, though the company started business partway through 2015.
Who end up as the real losers, though? Well, Xiaomi shipments are expected to slide by 13 percent while Lenovo will drop close to 16 percent. HTC is the biggest loser of the group, down 27 percent to 13.2 million.