US won’t be part of Tizen launch; “we don’t want to set ourselves up for failure”
They’ve taken their sweet time in getting here, but Tizen devices are on their way. While there are no assurances, it sure sounds like we’re getting ready to see some of the first commercial models at the Mobile World Congress next month. But even if they do actually launch, who’s going to get them? Well, we we saw one device pass through the FCC late last month, but that guy was pretty clearly destined for operation in Japan. While we still lack a comprehensive understanding of which markets are due to see Tizen phones, there’s one we can now count out, as a Samsung exec explains that the United States is not part of the company’s Tizen launch plans.
The logic is sound enough – Samsung describes the US smartphone market as already being “pretty mature” and not necessarily a great arena to show off a new, unfamiliar product: “Bringing a new entrant here that doesn’t meet a certain performance bar would be a challenge. Recognizing that, we don’t want to set ourselves up for failure.”
While there’s the potential there to read that as Samsung lacking confidence in its Tizen investment, we can also write it off as simply being pragmatic. Ultimately, we may see distribution more in line with the kind of thing going on with Firefox OS, or other platforms more interested in international markets. None of this is to say that the US will never see a Tizen phone, but that day could still be a long way off.