In an increasingly crowded, ultra-competitive wearable scene where numerous five-star traditional watch manufacturers and experienced smartphone brands essentially vie for the possibility of turning a profit down the line, a newcomer has but two options to stand out.

Simplicity is one of them, bundled with retro looks and a low, low retail price, while the alternative calls for the exact opposite, namely luxury, wrist technology as advanced as a tiny display permits, and extravagant cost objectives.

No prizes for guessing which strategy Timex adopted for the half analog watch/half fitness tracker Metropolitan+. Compatible with both iPhones and Android handhelds, the old-fashioned but decidedly stylish timepiece doesn’t exactly hold a lot of aces up its sleeve.

It’s basically an everyday watch, with everyday time-telling abilities, plus step counting, distance and calories burned monitoring functions. That’s all there is to the Metropolitan+, so call it however you will, just not a smartwatch.

The fitness data is stored on a phone app, not the actual wearable device, but on the bright side, you can check out your goal evolution directly on a watch dial. The battery should last about as much as a conventional, “dumb” watch, requiring no nightly charging, and by far the key selling point of the activity tracker is the elegant design.

Release dates and targeted markets are up in the air at the moment, with prices starting at $125 for black-finished Metropolitan+ models, paired with silicone straps. For $25 extra, you’ll score a fancier “Silver Tone” case, as well as a black perforated leather band.

Source: PR Newswire

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