Shocking! 🙂 Starts April 15 -> TikTok says most users will be unable to opt out of personalized ads starting April 15; users in the European Union will be exempted due to GDPR https://t.co/yTUaU8Y91S pic.twitter.com/giJ3qKQVpb
— Glenn Gabe (@glenngabe) March 17, 2021
TikTok users have started seeing a new notification when they open the app, telling them about a change in the ad settings that will show them ads based on their activity on TikTok. Previously, users were able to opt out of seeing personalized ads based on their in-app activity.
So, what is changing exactly with ads?
Well, personalized ads are served in two ways – based on your TikTok activity and based on user data collected by advertisers. So far, TikTok users could opt out of both. Starting April 15, you won’t be able to block ads shown to you based on your TikTok activity. However, TikTok will still give you a choice if you want to see ads based on user data accessible to its advertising partners.
“Our goal is to help businesses reach the people they care about in a creative and meaningful way, while also respecting the privacy of our users,” a TikTok spokesperson was quoted as saying by Recode. It appears that TikTok wants to set things straight about its tracking and ad policies with users before Apple’s updated rules in iOS 14 go live, forcing each app to ask users for explicit permission when it comes to tracking them for showing targeted ads.