TikTok is joining the list of tech heavyweights who are stepping up their philanthropic game to support COVID-19 relief efforts. The ByteDance-owned platform has pledged a sum of $375 million for relief efforts that include direct support for medical workers, health care organisations, as well as businesses coping with the pandemic.

“We’re pledging $250 million to support front line medical workers, educators, and local communities deeply affected by the global crisis,” TikTok president Alex Zhu wrote in a blog post. A big chunk of that amount will go towards medical staffing, supplies (masks and other personal protective equipment), and hardship relief for health care workers.

Additionally, TikTok will provide $25 million worth of in-feed ad space on its platform to NGO’s and verified health care organisations to help them keep the masses informed.

Lastly, the company will provide $100 million in ad-credits to SMBs so that they can recover from the financial setback due to the coronavirus outbreak and get back to functioning normally.

Source: TikTok

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
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