TikTok has launched a new in-app feature that will help creators raise funds for a charitable cause. Donation Stickers, as TikTok calls them, can be added to videos and live streams just like any other creative effect on the video-sharing platform.
When viewers tap on the Donation Stickers, it will open a pop-up window where they can submit the necessary details and make the donation. TikTok says it will match all donations made using the Donation Stickers for a limited time.
TikTok users can currently donate to charitable partners that include CDC Foundation, Meals on Wheels, National PTA, and No Kid Hungry among others. Here’s how to add a donation sticker to your TikTok video or stream:
- Go to the editing page and click on ‘[COVID-19]’ Donation sticker
- Select an organization you want to support
- Add the sticker to your video