The Secret to Apple’s Reality Distortion Field

Simon Sinek’s speech at the Technology Education Design conference reveals the secret to Apple’s success. What’s actually innovative about Apple is not their products per se, but their marketing message which goes straight to the heart of WHY you should buy their products. Psychologically people aren’t always able to translate the functionality of a product into why you would want one, but if the commercials tell you why you should want it right off the bat, it’s much easier for people to understand that.

I wonder if Microsoft is starting to understand this approach with their KIN products. It’s obvious they were never able to tell anyone why you would want a Windows Mobile phone back in 2003 even though functionally they were far superior to the original iPhone.

From the commercials you’ve seen, do you get a clear sense of why you would want a Windows Phone or an Android phone?

(via CNN Money and Alltop)

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About The Author
Adam Z. Lein
Adam has had interests in combining technology with art since his first use of a Koala pad on an Apple computer. He currently has a day job as a graphic designer, photographer, systems administrator and web developer at a small design firm in Westchester, NY. His love of technology extends to software development companies who have often implemented his ideas for usability and feature enhancements. Mobile computing has become a necessity for Adam since his first Uniden UniPro PC100 in 1998. He has been reviewing and writing about smartphones for since they first appeared on the market in 2002. Read more about Adam Lein!
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