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After Taiwan, India and North America, the time has come for the old continent to welcome the Asus ZenFone 4, 4 Pro, 4 Selfie, 4 Selfie Pro and 4 Max.
It's a three-by-four situation with a standard ZenFone 4 Selfie, one with dual cameras and a ZenFone 4 Selfie Pro with speakers and more.
So many ZenFone 3 and ZenFone 4 devices, so much time needed to update them to ZenUI 4.0 (if applicable) and Android 8.0.
The Asus ZenFone 4 Pro is the flagship model, the "standard" ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.
Just in case you weren't confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a "regular" one revealed in France.
The Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro are the latest members of the confusing Android device family launched with little to no fanfare.
We still know very little about the "regular" Asus ZenFone 4 and premium-sounding 4 Pro, but the ZenFone 4 Selfie, Max and 4V specs are already out.