ASUS can no longer sell phones under the ZenFone brand in India

According to a Delhi High Court ruling, ASUS will not be able to sell any products under the ZenFone brand in India, due to trademarks.

Executive shuffle at ASUS means less ZenFone, more ROG Phone

The Taiwanese tech manufacturer wrote off just over US$200 million from its smartphone division as it switches strategies into 2019.

British Asus ZenFone 5 pre-orders kick off with a solid discount

The affordable ZenFone 5Q has been available in the US for a little while, and now the slightly pricier Asus ZenFone 5 ZE620KL is up for UK pre-orders.

Asus ZenFone 5Q with quad-cam setup and no notch starts shipping at $300

Up for pre-order for a couple of weeks on Amazon, the Asus ZenFone 5Q is listed there as out of stock, but two other US retailers are shipping it now.

No-notch Asus ZenFone 5Q with four cameras launches in the US before ZenFone 5 and 5Z

With no iPhone X-inspired screen cutout, the upper mid-range Asus ZenFone 5Q still achieves some remarkably thin bezels, fetching a very reasonable $299 on pre-order stateside.

Asus ZenFone Max Pro M1 comes to India with hefty battery, dual cameras, ‘pure Android’, low price

Priced at the incredibly modest equivalent of $166 and up in India, the Asus ZenFone Max Pro M1 has a bunch of things going for it, including dual rear-facing cameras, a Full HD+ screen, and a massive battery.

Asus brings Android Oreo to one more old ZenFone – the ZS550KL ZenFone 3 Deluxe

The fall 2016-released Asus ZenFone 3 Deluxe (model number ZS550KL) used to run Android Marshmallow, then Nougat, and now Oreo following a relatively early official upgrade.

Asus ZenFone 5 Lite Hands-On: How do you say ‘Wefies?’ (Video)

The ZenFone 5 Lite, aka 5Q, is the only one of three new handsets unveiled by Asus at MWC 2018 that snubs the notch trend. It also has a grand total of four cameras. Not too shabby.

ASUS ZenFone Max Plus (M1) discreetly goes on sale in the US at $229

As promised back at CES 2018 in Las Vegas, the mid-range Asus ZenFone Max Plus (M1) is up for grabs in the US at $229, “full-view” 5.7-inch display and massive battery included.

Asus ZenFone 5 Lite reveals quad-cam setup in press renders, ZenFone 5 shows off notch

While the Asus ZenFone 5 Lite is expected to feature two cameras on the front and two on the back, the “regular” ZenFone 5 aims to stand out with an iPhone X-“borrowed” notch.

Two Asus ZenFone 3 variants with mid-range specs score official Android Oreo updates

You probably didn’t expect the Asus ZenFone 3 to receive OTA Oreo goodies so fast, let alone two ZenFone 3 models with middling Snapdragon 625 processing power.

There are 27 days to go until the February 27 MWC debut of the Asus ZenFone 5 family

Several Asus ZenFone 5 devices will go #Backto5 on February 27 at Barcelona’s 2018 Mobile World Congress, the company has officially unveiled.

Asus ZenFone Max Plus M1 Hands-on (Video)

Time to go hands-on with a very unlikely CES 2018 headline grabber, the convolutedly named Asus ZenFone Max Plus M1, priced at $229 for a February US launch.

Asus ZenFone Max Plus (M1) brings huge battery and 2:1 screen to the US at $229

The Asus ZenFone Max Plus (M1) is not just another big-battery smartphone expanded from Europe to the US. It also sports a “full-view” display.

Verizon’s Asus ZenFone V Live supports livestream beautification at just $168

A largely downgraded version of the ZenFone V, the new Asus ZenFone V Live is surprisingly affordable given its beautification tricks and premium build.

Three new members of the broad Asus ZenFone 4 family come to the US, Pro model included

In addition to a previously expanded 5.5-inch Asus ZenFone 4 Max, a “regular” ZenFone 4, 4 Pro and 5.2-inch 4 Max are now available stateside.

Asus ZenFone 4 Max only costs $200 stateside with enormous battery, dual camera, 3GB RAM

At $200, the Asus ZenFone 4 Max offers what many $400+ devices can’t. Namely, stellar battery life, dual cam functionality and 32GB internal storage.

Asus ZenFone 4 family includes Pro, Selfie, Selfie Pro, Max and Max Pro variants

The Asus ZenFone 4 Pro is the flagship model, the “standard” ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.

‘Regular’ Asus ZenFone 4 pops up in France, another Max is leaked, and a Pro gets benchmarked

Just in case you weren’t confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a “regular” one revealed in France.

Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro make low-key debut in France with dual front cams

The Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro are the latest members of the confusing Android device family launched with little to no fanfare.

Asus ZenFone AR spreads to the UK with exorbitant pricing, dual camera ZenFone 4 officially coming soon

The Tango-enabled, Daydream-ready Asus ZenFone AR is the company’s first phone in years launched in the UK, with the ZenFone 4 line also around the corner.

Asus ZenFone AR starts selling in India, ZenFone 4 family reportedly coming next month

Still not actually available stateside, the Daydream and Tango-powered Asus ZenFone AR is now up for grabs in India. And the ZenFone 4 is also nigh.

Asus ZenFone 4 Max hauls monster 5,000 mAh battery to Russia, dual camera also in tow

Despite a gigantic battery, decent build, surprising dual camera setup and respectable specs, the Asus ZenFone 4 Max has been unveiled with no fanfare.

At least five Asus ZenFone 4 variants are coming soon, including ZenFone 4 Pro, 4 Selfie and 4V

We still know very little about the “regular” Asus ZenFone 4 and premium-sounding 4 Pro, but the ZenFone 4 Selfie, Max and 4V specs are already out.

Asus ZenFone 4 family will likely come out in late July, several months behind schedule

All we know about the delay-plagued Asus ZenFone 4 lineup is it includes a “mainstream” 5.5-inch model priced at around $500.