The Taiwanese tech manufacturer wrote off just over US$200 million from its smartphone division as it switches strategies into 2019.
The affordable ZenFone 5Q has been available in the US for a little while, and now the slightly pricier Asus ZenFone 5 ZE620KL is up for UK pre-orders.
Up for pre-order for a couple of weeks on Amazon, the Asus ZenFone 5Q is listed there as out of stock, but two other US retailers are shipping it now.
With no iPhone X-inspired screen cutout, the upper mid-range Asus ZenFone 5Q still achieves some remarkably thin bezels, fetching a very reasonable $299 on pre-order stateside.
Priced at the incredibly modest equivalent of $166 and up in India, the Asus ZenFone Max Pro M1 has a bunch of things going for it, including dual rear-facing cameras, a Full HD+ screen, and a massive battery.
The fall 2016-released Asus ZenFone 3 Deluxe (model number ZS550KL) used to run Android Marshmallow, then Nougat, and now Oreo following a relatively early official upgrade.
The ZenFone 5 Lite, aka 5Q, is the only one of three new handsets unveiled by Asus at MWC 2018 that snubs the notch trend. It also has a grand total of four cameras. Not too shabby.
As promised back at CES 2018 in Las Vegas, the mid-range Asus ZenFone Max Plus (M1) is up for grabs in the US at $229, "full-view" 5.7-inch display and massive battery included.
While the Asus ZenFone 5 Lite is expected to feature two cameras on the front and two on the back, the "regular" ZenFone 5 aims to stand out with an iPhone X-"borrowed" notch.
You probably didn't expect the Asus ZenFone 3 to receive OTA Oreo goodies so fast, let alone two ZenFone 3 models with middling Snapdragon 625 processing power.
Several Asus ZenFone 5 devices will go #Backto5 on February 27 at Barcelona's 2018 Mobile World Congress, the company has officially unveiled.
Time to go hands-on with a very unlikely CES 2018 headline grabber, the convolutedly named Asus ZenFone Max Plus M1, priced at $229 for a February US launch.
The Asus ZenFone Max Plus (M1) is not just another big-battery smartphone expanded from Europe to the US. It also sports a "full-view" display.
A largely downgraded version of the ZenFone V, the new Asus ZenFone V Live is surprisingly affordable given its beautification tricks and premium build.
In addition to a previously expanded 5.5-inch Asus ZenFone 4 Max, a "regular" ZenFone 4, 4 Pro and 5.2-inch 4 Max are now available stateside.
At $200, the Asus ZenFone 4 Max offers what many $400+ devices can't. Namely, stellar battery life, dual cam functionality and 32GB internal storage.
The Asus ZenFone 4 Pro is the flagship model, the "standard" ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.
Just in case you weren't confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a "regular" one revealed in France.
The Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro are the latest members of the confusing Android device family launched with little to no fanfare.
The Tango-enabled, Daydream-ready Asus ZenFone AR is the company's first phone in years launched in the UK, with the ZenFone 4 line also around the corner.
Still not actually available stateside, the Daydream and Tango-powered Asus ZenFone AR is now up for grabs in India. And the ZenFone 4 is also nigh.
Despite a gigantic battery, decent build, surprising dual camera setup and respectable specs, the Asus ZenFone 4 Max has been unveiled with no fanfare.
We still know very little about the "regular" Asus ZenFone 4 and premium-sounding 4 Pro, but the ZenFone 4 Selfie, Max and 4V specs are already out.