According to a Delhi High Court ruling, ASUS will not be able to sell any products under the ZenFone brand in India, due to trademarks.
The Taiwanese tech manufacturer wrote off just over US$200 million from its smartphone division as it switches strategies into 2019.
Asus ZenFone AR spreads to the UK with exorbitant pricing, dual camera ZenFone 4 officially coming soon
The Tango-enabled, Daydream-ready Asus ZenFone AR is the company's first phone in years launched in the UK, with the ZenFone 4 line also around the corner.
There's an increased smartphone demand in Japan for inexpensive, budget, and SIM-free devices. Check out how ASUS and Taiwanese ODMs benefit from this.