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According to a Delhi High Court ruling, ASUS will not be able to sell any products under the ZenFone brand in India, due to trademarks.
The Taiwanese tech manufacturer wrote off just over US$200 million from its smartphone division as it switches strategies into 2019.
The affordable ZenFone 5Q has been available in the US for a little while, and now the slightly pricier Asus ZenFone 5 ZE620KL is up for UK pre-orders.
Up for pre-order for a couple of weeks on Amazon, the Asus ZenFone 5Q is listed there as out of stock, but two other US retailers are shipping it now.
With no iPhone X-inspired screen cutout, the upper mid-range Asus ZenFone 5Q still achieves some remarkably thin bezels, fetching a very reasonable $299 on pre-order stateside.
Priced at the incredibly modest equivalent of $166 and up in India, the Asus ZenFone Max Pro M1 has a bunch of things going for it, including dual rear-facing cameras, a Full HD+ screen, and a massive battery.
The fall 2016-released Asus ZenFone 3 Deluxe (model number ZS550KL) used to run Android Marshmallow, then Nougat, and now Oreo following a relatively early official upgrade.
The ZenFone 5 Lite, aka 5Q, is the only one of three new handsets unveiled by Asus at MWC 2018 that snubs the notch trend. It also has a grand total of four cameras. Not too shabby.
As promised back at CES 2018 in Las Vegas, the mid-range Asus ZenFone Max Plus (M1) is up for grabs in the US at $229, "full-view" 5.7-inch display and massive battery included.
While the Asus ZenFone 5 Lite is expected to feature two cameras on the front and two on the back, the "regular" ZenFone 5 aims to stand out with an iPhone X-"borrowed" notch.
You probably didn't expect the Asus ZenFone 3 to receive OTA Oreo goodies so fast, let alone two ZenFone 3 models with middling Snapdragon 625 processing power.
Several Asus ZenFone 5 devices will go #Backto5 on February 27 at Barcelona's 2018 Mobile World Congress, the company has officially unveiled.
Time to go hands-on with a very unlikely CES 2018 headline grabber, the convolutedly named Asus ZenFone Max Plus M1, priced at $229 for a February US launch.
The Asus ZenFone Max Plus (M1) is not just another big-battery smartphone expanded from Europe to the US. It also sports a "full-view" display.
A largely downgraded version of the ZenFone V, the new Asus ZenFone V Live is surprisingly affordable given its beautification tricks and premium build.
In addition to a previously expanded 5.5-inch Asus ZenFone 4 Max, a "regular" ZenFone 4, 4 Pro and 5.2-inch 4 Max are now available stateside.
At $200, the Asus ZenFone 4 Max offers what many $400+ devices can't. Namely, stellar battery life, dual cam functionality and 32GB internal storage.
The Asus ZenFone 4 Pro is the flagship model, the "standard" ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.
Just in case you weren't confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a "regular" one revealed in France.
The Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro are the latest members of the confusing Android device family launched with little to no fanfare.
The Tango-enabled, Daydream-ready Asus ZenFone AR is the company's first phone in years launched in the UK, with the ZenFone 4 line also around the corner.
Still not actually available stateside, the Daydream and Tango-powered Asus ZenFone AR is now up for grabs in India. And the ZenFone 4 is also nigh.
Despite a gigantic battery, decent build, surprising dual camera setup and respectable specs, the Asus ZenFone 4 Max has been unveiled with no fanfare.