Sony rebrand leaked to turn Xperia XZ4 into Xperia 1

The Xperia XA3, still in the rumor pipelines, was rebranded as the Xperia 10. Does this mean the Xperia XZ4 will be the Xperia 1?

Sony Xperia 10 and Xperia 10 Plus is really the XA3 and XA3 Plus

Sony celebrates its new design policy for upcoming models with the adoption of a new naming convention. Prepare for the Xperia 10 and 10 Plus.

Sony Xperia XA3 Plus will be a €519 mid-ranger, apparently

A €500+ mid-ranger smartphone? Kind of crazy, right? And there isn’t really much else we know about this large device at the moment. We’re biting our lips.