It doesn't take long for the brand-new Xiaomi Mi MIX 2S to leave a lasting impression on a reviewer, although our full analysis of the phone is not done yet.

Consider this the official start of our exclusive in-depth coverage of Samsung's spanking new Galaxy S9 and Galaxy S9+. Yes, the S9+ comes in a great-looking box.

We strolled into an Apple Store and picked up our reserved iPhone X and shot an unboxing video all in a morning. Guess that 3am pre-order helped.

Watch our unboxing of the Samsung Galaxy S8 Active, one of the most rugged yet best looking phones you can ask for in the market

There’s a lot to love about the HTC U11 out the box, or rather in the box, even before turning the phone on, setting it up and gently giving it a squeeze.

Watch our full unboxing video of the new BlackBerry KEYone, as we see what the company was capable of doing with the return of a hardware keyboard

A case, a shammy, a neat pair of earbuds and an unboxing experience that keeps a pretty phone very pretty. This is how we unboxed the HTC U Ultra.

Since everyone and their aunt has an unboxing video up, we would figure that our first impressions and expectations are in order for the big Pixel.