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Those 21:9 displays we've been peeping at on the Sony Xperia XA3 and XZ4 may have a name to them you'll hear in ads and other marketing.
Huawei is already working on launching its first foldable device ever, and that also includes giving it a name and trademark
We may see new Bluetooth earphones with Bixby digital assistant in the new Samsung Buds that could also be a new name for a known Samsung product
Forty smartphone models have been seen at intellectual property offices in Europe, but is it just a trademark protection frenzy or is it a signal for more?
It might not have been a Google 'G,' but this "mirrored 'E'" business is official business from Google and it's on a leaked picture of a future phone.
The company said that it was not able to get a trademark on the term in Europe as it conflicted with terms associated with Bragi and Amazon.
It wouldn't make much sense for a Huawei MateX to follow the existing Mate 10 and Mate 10 Pro smartphones, but it's not entirely out of the question either.
Live, location-tracking features are coming into popularity and Samsung may be preparing to join in with its own application.
The Huawei P11 name has come out as the one trademarked more often than the Huawei P20 name at this stage. There's also words for the P12 at the regulatory offices.
YouTube wants out of Amazon's devices. Does Amazon want to declare war? It has the infrastructure and some know-how. But will it risk a fight?
The Android-powered Xiaomi Mi Pad tablet family cannot be protected by EU trademark laws, as the brand closely resembles Apple's iPad.
The company made an app in 2014 that converted emoji into looped animations that could be sent over iMessage. With the iPhone X, there's a threat.
Is there both an HTC Vive Eclipse and Vive Focus VR headset in the works, or does the Taiwanese company just want to collect branding options?
LG has been coming to Intel every so often in an attempt to skirt Qualcomm's bloated presence for some silicon. It could be realized soon.
But where will it actually launch, if the long-imagined mobile payments system actually does? Nothing is assured from a trademark application.
But will it be a standalone VR headset? Will it be the first upgrade to the original HTC Vive? HTC did obligate to produce a Google Daydream machine.
Spigen uses the registered term "Essential" to describe its value-level phone accessories. The patent office even blocked Essential Products' filings.
So, it's between the 18:9 LG "FullVision" display on the G6 or the 18.5:9 "Infinity Display" on the Samsung Galaxy S8 — we think. So, which one for you?
You will not be sued for saying "hello" to anyone anytime soon. But you might face some trouble if you choose to use the odd greeting of "Samsung Hello."
First, "Bixby," now, "Bixby Vision." The names are suspected to be the branding for Samsung's digital assistant for the Galaxy S8.
The company has filed for a trademark on the name "Viki" over something that sounds like a digital assistant the way Alexa or Cortana are.
Bixby and Kestra may help guide Galaxy S8 users on how to pull information and do tasks just by using their artificially intelligent voices.
Perhaps Europe will finally see the V20 sold in the continent, but in what form? Surely that "S" has to mean that something's different from the normal V20.