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Both Spotify and Apple Music have been averaging about 2 million new subscribers per month. Cupertino hopes to shift the dynamic with a new executive at the helm.
The music streaming service has actually stepped up its pace in subscriber gains with 10 million additions made from every 6 months to 5 months.
It's the first recorded loss in subscriber base for Big Red. Bills remain high, even as Verizon takes reform to task in its consumer offerings.
A mere 18 months into existence, the streaming service has over 20 million subscribers in hand. It hopes to explode with partnered multimedia content.
Both Apple Music and Apple Pay have been growing at a remarkable pace of late, but is it enough to keep Spotify and Samsung Pay at bay?
In terms of paying subscribers, it seems that Spotify has netted double the number that Apple Music has in the past half-year or so.
With a new grand total of 67.4 million subscribers, T-Mobile isn't exactly breathing down Verizon's neck, but it continues to grow at a steady pace.