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All subscribers to Hulu's No Commercials video streaming plan are now charged the same flat $11.99 monthly fee, including iPhone, iPad and Apple TV users.
The hot new Apple TV 4K typically costs $179 with 32GB storage, but new DirecTV Now streamers can get it completely free of charge.
To better compete against T-Mobile and AT&T, which have Netflix and HBO respectively in their corners, Sprint has recruited Hulu for a new unlimited deal.