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Despite the spectacular failure of the initially well-received Spectacles, Snap Inc. looks keen to release a second version soon, possibly followed by a third next year.
The Magic Leap One augmented reality system consists of oversized goggles, a "Lightpack" brain and handheld controller, shipping to devs in 2018.
Initially available only in physical "Snapbots", then on Snapchat's official website as well, Spectacles have finally expanded to Amazon stateside.
For £130 or €150, fashion and casual tech enthusiasts in more than a dozen European countries can now finally get their Snapchat Spectacles.
Maybe a fancy new exterior design isn't going to be the number one selling point of the 2017 iPhone 8, what with AR functionality in the pipeline.
While augmented reality doesn't seem ready for primetime yet, Apple may start to integrate 'moderate' 3D mapping on this year's iPhone 8.
The simplistic but fashionable and super-affordable Snapchat Spectacles smartglasses are finally up for grabs on the web, at least stateside.
Don't hold your breath for a HoloLens v2 announcement this year or the next, rumor has it, as Microsoft takes its time to develop something big.
German manufacturer of optical systems Carl Zeiss AG is expected to help Apple join the slowly blossoming augmented reality hardware market later this year.