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According to the latest Kantar Worldpanel ComTech report, Xiaomi and Huawei's smartphone sales are rapidly growing in Europe's top five markets, while Apple is doing solid business in China.
Apple's iPhone X ruled the October - December 2018 charts in Urban China, according to the latest Kantar Worldpanel ComTech data, also selling very well in Europe, Japan, Australia and the US.
Xiaomi may have surpassed Samsung in Q4 2017 smartphone shipments in India, but the world's number one mobile device vendor was also the region's champ in actual sales to customers.
Apple is number one in CIRP's Q4 2017 US smartphone activation rankings, surging from a 34 percent share during the final three months of 2016 to an impressive 39 percent.
Apple was one of China's top performers in overall 2017 smartphone sales volume, with the iPhone 7 Plus ranked second and iPhone 7 fifth on the best-selling model list.
Ahead of a somewhat surprising December demand slowdown, Apple's iPhone X reportedly crushed the competition in the month of November, at least across three major global markets.
The August - October 2017 timeframe wasn't particularly fruitful for Apple in global smartphone sales, as the iPhone X launched in early November.
According to the latest Kantar Worldpanel research, Samsung dominated June - August 2017 smartphone sales in the UK, while Apple reported strong US growth.
It's still premature to judge the long-term success of the Galaxy S8 duo, but Samsung's latest flagships didn't get off to the greatest start stateside.