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The Galaxy S9 and S9+ are unlikely to come close to their predecessors' sales figures, and Samsung's overall profits will decline as a direct consequence.
If the most recent Canalys numbers are correct, Samsung shipped 8 million Galaxy S9 and S9+ units in a single month, while iPhone X shipments totaled just 14 mil for the entire first quarter.
If it wasn't already abundantly clear, suppliers and analysts have confirmed Apple's HomePod struggles in a Bloomberg report, with sales significantly below internal expectations.
China's top four smartphone vendors should all be able to increase their global sales scores this year, thanks mainly to improved foreign performance.
Due to iPhone X sales failing to meet expectations, the number of financial analysts predicting lower numbers for all of Apple's current handsets is growing.
Samsung's Galaxy S9 sales numbers may not have exceeded S8 scores on their first day in Korea, but down the line, they should be slightly higher around the world.
Apple can no longer realistically expect to ship 40 million iPhone X units this quarter, substantially revising down its internal production targets.
It's not looking good for Apple's iPhone X, which may end up selling just 18 million units in Q1 2018, and 12 mil in Q2. But its three sequels should do great business.
Samsung probably sold around 320 million smartphones in 2017, and its expectations for 2018 circle that same number as profits become more important than volume.
Samsung should continue to dominate the global smartphone market next year, but Apple and Huawei are expected to start narrowing the gap.
Apple is in record-breaking form this year-end quarter, according to IHS Markit research, as the lucrative iPhone X continues to sell like hotcakes.
You'll need to be very quick to get the iPhone X at launch, either online or offline, since shipments are only expected to hit 20 million units this year.
The best is yet to come for the Apple Watch family, according to a reputable analyst, with sales numbers thus far exceeding a remarkable 33 million.
Even with the iPhone 8 around the corner and the Galaxy S8 duo still selling like hotcakes, Samsung wants and believes in great Galaxy Note 8 numbers.
There's not enough reason to expect a sales "supercycle" with the launch of Apple's iPhone 8 this fall, according to fresh market analysis.