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The Taiwanese phone maker is reportedly not going to make its own devices for the Indian market and leave it to three local players.
Samsung has sold the most smartphones in the Indian market year after year, but it faced fierce competition from a Chinese competitor.
It's not as cheap as that one hilarious device that cost $4, but at least this should be coming from a more reputable name.
Samsung continues to comfortably dominate smartphone shipments in India, despite the rapid growth of several Chinese OEMs, and minor Apple progresses.
Samsung and Apple ruled smartphones sales again between January and March 2016, but a growing pack of Chinese OEMs is threatening the two's domination.
Micromax, India's second most popular smartphone vendor and the market's biggest homegrown player, reportedly wants a piece of China's mobile pie.
You may have to pinch yourselves to be certain the Yu Yunicorn is real, as the 5.5-incher offers unusually high-end specs for a sub-$200 price in India.
Micromax subsidiary Yu wants to get people hyped for a new flagship that will break other flagships like a bull breaks into a china store.
The just-announced Micromax Canvas 6 and Canvas 6 Pro phones could well help the India-based manufacturer steal the local crown away from Samsung.
Apple wants to import a ton of used iPhones to sell in India and manufacturers have several reasons to fight against that desire.
The Indian company has seen major departures in the past several months as the market has stopped taking a liking to its offerings.
Domestic brands may have reigned supreme in 2015 smartphone sales in India, but Chinese manufacturers are growing at an alarming pace.
India, the second mobile market around the globe to recently cross a billion users, has officially surpassed the US in active smartphone owners too.
The government of India managed to remarkably boost local smartphone production in 2015, from 68 million units in 2014 to a whopping 100 mil.
Though it may not directly compete against Apple Pay anytime soon, the newest mobile payment service unveiled in India by Micromax sounds like a big deal.
The highly anticipated Yu Yutopia has gone official in India with cream of the crop hardware in tow, Cyanogen OS software, and a very palatable price.
Micromax reportedly plans to unveil two phones soon, not just the super-high-end Yu Yutopia, which is why the announcement is delayed for December 17.
The rapidly growing Indian smartphone market continues to be dominated by Samsung, despite a slight Q3 drop that saw Micromax narrow the gap to the leader.
The Yu Yunique is an impressively cheap, impressively powerful smartphone for India, endowed with LTE speeds, and optionally loaded with Cyanogen OS.
The Micromax Yu5050 could give the OnePlus 2 a run for its money, with ultra-high-end specifications and a mid-tier price point.
The king has been dethroned. Learn which company has taken the number one Indian smartphone OEM spot, and just how far off Samsung was from clinching it.
The controversy surrounding Micromax's exclusive rights to the CyanogenMod OS in India has led to the start of a full OnePlus One India sales ban.
How close did the custom ROM community come to seeing a Cyanogen Google acquisition? A new report looks into growing interest in the firm.