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Xiaomi CEO Lei Jun said that CC stands for both "Colorful and Creative", as well as for it being developed by the Chic & Cool 90 team.
The company is working its way up towards sales growth with international expansion and increased appeal of its flagship phones.
It launched a new flagship smartphone that's all about the selfies as usual, but its unique position and obsession has it looking for silicon.
Only 10,000 units will be sold and it is one damn shame, too. Pretty cute stuff going on. And the phone itself is nowhere near shabby.
Officially unveiled and already up for grabs in China at the equivalent of $480, the Meitu T8 may well be the world's best ever smartphone for selfies.
Remember the scuffle between phone manufacturer BLU and and software vendor Shanghai Adups over software that leached data back to China?
The Chinese company is skipping Shanghai and Shenzhen and asking Hong Kong's stock exchange to list it. It didn't take a selfie for the occasion.
Chinese manufacturer Meitu (not to be confused with Meizu) has another big camera phone out with two 21-megapixel cameras.
Selfies have probably never been as sharp as the ones produced by the just-unveiled 21 MP front camera-equipped Meitu V4 in China.