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2018 lucky (and stinking rich) football fans will soon be able to wear the same Hublot smartwatch as all the referees at this year's FIFA World Cup in Russia.
It's hardly surprising to see the Louis Vuitton brand join the likes of Tag Heuer, Fossil and Movado in the smartwatch arena. But $2,450?!
Swiss watchmakers are looking to invade the intelligent wearable market, with Tissot already in, and Hublot and Zenith joining Tag Heuer soon.