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Android still dominates the market but iOS continues to grow as 8 out of the 10 best-selling smartphones of Q2 2018 were iPhones.
According to the latest Kantar Worldpanel ComTech report, Xiaomi and Huawei's smartphone sales are rapidly growing in Europe's top five markets, while Apple is doing solid business in China.
Apple's iPhone X ruled the October - December 2018 charts in Urban China, according to the latest Kantar Worldpanel ComTech data, also selling very well in Europe, Japan, Australia and the US.
Ahead of a somewhat surprising December demand slowdown, Apple's iPhone X reportedly crushed the competition in the month of November, at least across three major global markets.
The August - October 2017 timeframe wasn't particularly fruitful for Apple in global smartphone sales, as the iPhone X launched in early November.
According to the latest Kantar Worldpanel research, Samsung dominated June - August 2017 smartphone sales in the UK, while Apple reported strong US growth.
It's still premature to judge the long-term success of the Galaxy S8 duo, but Samsung's latest flagships didn't get off to the greatest start stateside.
Unsurprisingly, Android continues to dominate every important smartphone market, according to Kantar Worldpanel research, from China to US to Spain.
The latest Kantar Worldpanel ComTech report comes with both good and bad news for Android and iOS phones, while Windows is still in free fall.
Android was still the top mobile OS worldwide between May and July 2016, but iOS surprisingly thrived as well, despite iPhone 7's proximity.
iPhones are still huge in the US and EU5, according to Kantar, which tracked year-over-year iOS growth there in Q2, as well as constant US progress for LG.
No big surprises featured in Kantar's smartphone sales report for the three months ending in May, as Android rules, while iOS mostly stagnates.
Kantar Worldpanel measured mobile operating system market shares tipping near, if not beyond 80 percent for Android. iOS continues its drag.
Both mobile operating systems slipped down in market share, one more than the other. Like, in a big way.
75 percent of the smartphone market is shared between Apple and Samsung. Lenovo-owned Motorola gets 6 percent. What's the way up?