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They opt against buying the Series 3 with water resistance and cellular capabilities in favor of the more affordable Series 1.
If you like Fitbit's wearable hardware, but feel the software is still somewhat rudimentary, you'll be happy to hear a couple of key new features are now enabled on both the Versa and Ionic.
The $300 Fitbit Ionic still feels a tad pricey, also lacking the robust app support of some of its rivals, though its first OS update is pretty hefty.
With the help of the "leader in continuous glucose monitoring", Fitbit could beat Apple to the punch when it comes to nonintrusive blood sugar tracking.