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They opt against buying the Series 3 with water resistance and cellular capabilities in favor of the more affordable Series 1.
That's the Apple Watch Series 3 and the latest phones from Samsung, Sony and Motorola — all on sale for the next several days.
If you like Fitbit's wearable hardware, but feel the software is still somewhat rudimentary, you'll be happy to hear a couple of key new features are now enabled on both the Versa and Ionic.
Smaller, lighter, arguably prettier and cheaper than the Ionic, the Fitbit Versa smartwatch is still swim-proof and filled to the brim with health and fitness features.
Already leaked in a bunch of revealing renders, the looming Fitbit Versa "mass appeal" smartwatch gets a name... and one more high-quality promo image today.
Up for pre-order now, the $330 Fitbit Ionic: adidas edition goes directly up against the Apple Watch Series 3 Nike+. Next, Fitbit plans to unveil a smaller, cheaper smartwatch inspired by the OG Blaze.
As always, with the obscene breadth of Amazon, you'll find other Fitbit products on discount, though the savings will be more inconsistent than these sanctioned ones.
On this week's show: the flagship smartphones of 2018 begin to reveal themselves in mysterious ways and the app and ecosystem shutdowns that flew by.
If you own a Pebble product, you'll be able to take $50 off a new Ionic. And soon, you'll have more of a reason to drop your Time Round or Steel.
Only offered with free gift cards at full retail price for Black Friday, the Fitbit Ionic smartwatch is now sold at $269.95, down from a $300 MSRP.
The $300 Fitbit Ionic still feels a tad pricey, also lacking the robust app support of some of its rivals, though its first OS update is pretty hefty.
Priced at $299.95 stateside to undercut the Apple Watch Series 3, that long overdue Fitbit Ionic smartwatch is launching around the world in a few days.
With the help of the "leader in continuous glucose monitoring", Fitbit could beat Apple to the punch when it comes to nonintrusive blood sugar tracking.
Fitbit's fancy new Ionic smartwatch needs a little partner for you to listen to music through. Would you get these Flyer buds?
Priced at $300 to undercut the Apple Watch Series 2, the long overdue Fitbit Ionic brings a great deal to the table, but no cellular connectivity.