On average, five percent of people make in-app purchases
According to AppsFlyer, only about 5 percent of all users in the world buy stuff through apps on their phone. But when they do, they make it known.
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Ads vs paid apps: Which do you prefer? (poll)
Regardless of cost, apps aren’t free. They take time & effort to create & maintain but users don’t like to fork over cash for paid apps. Are ads any better?