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TCL wants to remind the world on the eve of IFA 2017 a new BlackBerry-branded mobile device is coming... a little later this year.
Is this as much marketing as the supposed DTEK70 deserves or even needs? TCL may think so. Its North America branch manager is convinced of his PR strategy.
The phone is told to be the last one designed in-house by Waterloo. The Priv was the last device by the company to get widespread network carriage.
BlackBerry's hardware future as an exclusive TCL licensor will begin to be mapped out at next month's CES, where the DTEK70 could go official.
But what will that entail? The "DTEK70" with an intractable keyboard? What does the Remington No. 2 from 1878 have to do with this?
On our podcast, we rip into Fitbit's handling of its acquisition of Pebble and look into our crystal balls (as if we don't do that enough) on Apple.
Is this our first look at a legit pre-release prototype of BlackBerry's last ever in-house QWERTY phone, dubbed DTEK70 or Mercury? Maybe.