To prove how serious an Alexa and Siri competitor it's already become, Google Assistant has booked several A-list celebrities to highlight its strengths.
Google's latest two-minute Pixel 2 ad is mainly about showcasing the phone's strengths, but a little light Apple mocking just adds to the fun.
Samsung's latest Apple-mocking commercial might be its best yet, taunting the chaebol's arch-rivals for a full decade of immature iPhone releases.
In addition to opening your wallets to splash the cash on as much Apple gear as possible this holiday season, Cupertino also wants you to 'open your heart."
Google is getting serious about hyping up the looming Pixel and Pixel XL phones... for a change, and not just for geeks and Android purists.
It's not surprising to see Apple focus on the cameras, speakers and water-resistant designs of the iPhone 7 and 7 Plus in their first dark commercial.
Verizon is biting back at Sprint's claims of comparable reliability and coverage, telling consumers that it's all about the network.
Two-time Oscar winner Christoph Waltz doesn't understand Americans but still wants to be one in a goofy yet amusing Galaxy Note 7 publicity spot.
Nikolaj Coster-Waldau, aka Jaime Lannister from Game of Thrones, and Community star Alison Brie fail to form a connection in a fun new Apple TV commercial.