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CEO Marcelo Claure, on his "Listening Tour," took in a customer comment that associated T-Mobile as being "ghetto." And he nodded his head.
And the opinion rounds have come full circle. We praised OnePlus for beginning to wear the big pants now after the OnePlus 2, an underdog that has hopes of clawing its way to the top. And when the big reveal came undone … whiplash. No NFC, no wireless charging, no Quick Charge 2.0 and furthermore, nothing special. We’re at that point in the sub-$400 smartphone bin where consumers are demanding panache for their cash.
The LG G4 is wafting down after only a month on the market. The Samsung Galaxy S6 is making treads to Cheaperville. Any manufacturer with good sense to [...]
Okay, the extremely exciting initial news, spec and video blast is over and done with. Great. Breathe in. Breathe out. Now what?
Remember how I just said earlier that the OnePlus 2 isn’t a “2016 flagship killer” unless you look at it from a certain point of view? Now we’re taking a look at whether or not the company itself is in the underdog position to steal the show away from other OEMs. And giving the abuse of the “flagship killer” moniker in their social feed push, OnePlus is really looking to steal the show.A leader that continues to [...]
Welcome to the hype machine, hope you enjoy your stay! The spin cycle on this phone sounds as boastful as ever. It’s supposed to be, that’s how marketing builds your attention towards a launch event like this one for the OnePlus 2. Sure, it has great specs and the cache the company has with its forum followers is extremely strong. But what does it mean to “kill” a flagship?Flagship Kill la Kill?
This phone ain’t made of Life Fibers and Honnō City isn’t going to fall because of this phone. Few people are treating the OnePlus 2 or even [...]
The original title of this post included the words “kill it with fire.” I don’t think we should be taking the flaming pitchforks to anything OnePlus is doing here, including what the OnePlus Two has in store for us. And it has a lot in store for us.
But as we’ve discussed many times before on the Pocketnow Weekly (with major credit to a certain modder), the concept of passing out invites for prospective customers to get in line for your new product is smart and sound. From covering up inventory shortages to shrouding the mystery product with hype, there [...]