branding
Legere seizes on Verizon 5G rate plan to promote Sprint/T-Mobile merger, price lock
The CEO of T-Mobile is slamming the price hike Verizon customers will have to take to access its 5G network. Sprint and T-Mobile customers won't pay more.
Pixel Lite versions may come to market as Pixel 3a, Pixel 3a XL
We have more hints at a value-oriented Pixel phone or two from Google. This time around, we try and figure out how it will be branded.
Sprint takes AT&T 5G E lawsuit to the public in New York Times ad
The visibility of Sprint's lawsuit against AT&T's LTE-turning-into-5G marketing ploy has just shot up with a full-page ad and, we know, media coverage.
Sony rebrand leaked to turn Xperia XZ4 into Xperia 1
The Xperia XA3, still in the rumor pipelines, was rebranded as the Xperia 10. Does this mean the Xperia XZ4 will be the Xperia 1?
vivo soft launches iQOO, a premium smartphone sub-brand
The company has announced itself to the public, but is it truly ready for the spotlight? iQOO social media accounts look a little barren at the moment.
Galaxy S10 Lite? Galaxy S10 E? Tipster says just “Galaxy S10”
A tipster who has tapped an inside source claims that the branding for the entry-level S10 device won't be anything out of the box.
AT&T rebrands some LTE as “5G Evolution” in network icon on its phones
AT&T has been calling LTE-Advanced technology, clearly a fourth-generation innovation, as "5G Evolution." And people will have to know about it.
Executive shuffle at ASUS means less ZenFone, more ROG Phone
The Taiwanese tech manufacturer wrote off just over US$200 million from its smartphone division as it switches strategies into 2019.
Google Fi may no longer be a “Project”
Google's wireless service may not be a project anymore, but when is the new logo coming out? It's seen right here in this greeting card.
What we know about the LG V40 ThinQ
We have round up all of the rumors thus far given on the LG V40 ThinQ. All the big numbers you need to know about its five cameras are here!
Google Feed, formerly Google Now, is now Google Discover
The way that Google informs its app users on the latest news and personal information will be the way that it will inform all of its mobile web users.
MetroPCS becomes Metro by T-Mobile with Amazon Prime and Google One included
New unlimited data plans also come with Google's cloud storage and, if you really want to stretch your dollar, an Amazon Prime subscription.
6.1-inch iPhone gets a new name in new Chinese leak
After having talked about the iPhone X sequel literally becoming the "iPhone XS," are we ready for an iPhone XC? China Mobile thinks so.
What is an iPhone XS Max and how much will it cost?
A rose is a rose is a rose and regardless of how it will be called, the most expensive iPhone of 2018 could cost more than we'd dare to think.
iPhone XS, Apple Watch Series 4 pictured in leaks
Images of two iPhone models and an Apple Watch coming out this September 12. Will you be surprised at all by their looks?
iPhone 9 shells appear and some interesting names suggested
Apple's favorite way to note year-on refinements to its iPhone series is to use an 'S.' Well, guess what sources say is gonna happen this year?
OnePlus won’t compromise on wireless charging and won’t have it until it’s better
The CEO of the company is looking for faster, more efficient and non-destructive ways to charge his phones. Until then, it's business as usual.
An iPhone is the most prominent sign of wealth in the United States
Researchers were able to find about 69 percent of people who owned an iPhone and 60 percent who owned an Android phone had high incomes.
Mint SIM becomes Mint Mobile
The company is rebranding as the prepaid wireless market in the United States is looking forward to a shakeup with Sprint and T-Mobile merging.
OnePlus’s “Dash Charge” branding might be on the way out
The company said that it was not able to get a trademark on the term in Europe as it conflicted with terms associated with Bragi and Amazon.
LG V35 ThinQ said to be successor in the media-obsessed ‘V’ series
There's new intel on what will come after LG's late spring smartphone and, for the most part, it will just be a smartening of the last V-series phone.
Wear OS officially succeeds Android Wear name with good reason
Android Wear is no more as Google looks to reflect on how Android OEMs have not made products for the platform, but rather, traditional and more chic watch brands.
Galaxy X? Galaxy SX? Galaxy S10? Samsung’s 2019 conundrum
Keep in mind that as Samsung approaches the tenth iteration of its flagship smartphone series next year that there's the potential of the foldable phone concept materializing that same year. Coincidence?
ZTE to skip Axon 8, go for Axon 9 this year
The CEO of the Chinese smartphone maker made the announcement while attending the domestic launch of the Axon M. And while he doesn't say why, why the number skip is happening isn't just about keeping up with the Jonses.
BlackBerry phone-maker TCL posts big declines in shipments year-to-date
The KEYone was one of the surprise breakout hits of 2017, bringing great mobile sales to the BlackBerry brand. Not enough, though, to help its ODM.
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An ad-supported Netflix tier might not be that bad of an idea, here’s why
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OnePlus 10 Pro vs Google Pixel 6 Pro: ready to be SHOCKED? (video)
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How to remove bloatware and carrier apps from Android
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Apple’s M1-powered 24-inch iMac is receiving up to $199 savings on select models
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How to use Mic Modes in VOIP and FaceTime Calls
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Here's why we're excited about the upcoming Motorola Razr (2022)
A new leak has shown off the upcoming Motorola flip foldable smartphone, and we really believe that the 3rd Gen Moto Razr (2022) could challenge Samsung in the foldable department. Here's why.
This iPhone 14 feature might urge users to upgrade
Until now, it appeared that iPhone 14 would only be a minor upgrade over the iPhone 13 series. However, a new leak suggests that the iPhone 14 will come with one feature that might urge users to upgrade.